Here are 6 questions to ask and answer to help you know if licensing someone else’s name will benefit you…
1. Is the name you want to license better known by your prospective audience (not the audience you already have) than is yours (we’ll use “Joe’s” as an example)? This includes people who might be traveling to your city. The point of licensing is to attract customers that may not have come to “Joe’s.” While […]
THE AGGRESSIVE PERSON VS. THE AGGRESSIVE MIND
It’s easy to identify aggressive personalities. The neighborhood bully, the driver who yells at everyone on the road, the boxer who doesn’t just want to win but wants to destroy; even the loudmouth in the restaurant who can’t whisper without everyone in the place hearing. A person with an aggressive personality likes to dominate a […]
5 ‘hidden’ accounting risks in a stock purchase agreement
An Stock Purchase Agreement (SPA) is supposed to be the document that tells you what you’re getting and describes your rights. The good news is that when you’re dealing with good people and things are going well, you’ll probably be treated well. The bad news is that regardless of a contract, bad people will try […]