Over the past 30 years, I have established a reputation for generating sales and profits through brand management and enhancing brands and images for the benefit of the company as well for its licensees and/or franchisees. I am a recognized expert in the hospitality (foodservice, restaurants, nightclubs and bars)/ entertainment field where I created programs that have made businesses, as well as trademark and product licensing/franchising, more successful using traditional as well as non-traditional forms of marketing along with digital and social media. As of February 2016, I had created the largest international chain of branded nightclubs in the world from nothing, many with 5-star restaurants and many for which I had direct roles in site approval, political approval processes, design and marketing – giving me hands-on knowledge and experience to help build, strengthen or fix a business. Having opened locations in Mexico, Russia, Ukraine, France, Australia, New Zealand and Canada (in addition to 20 locations within the US), my experience with international clients and cultural variations adds to the breadth of my expertise.
I currently use my financial and legal experience to aid clients in business structuring, tax planning and international contracts, from hotels in Southeast Asia to beach clubs in San Francisco, from geospatial mapping companies to entertainment.
Experience
Consultant | 321 bayshore investments, inc. | 2016-Present
Consult for clients in the areas of contract negotiation and drafting/reviewing, financial/legal analysis and international deal and tax planning for clients ranging from technology companies and transactions with utilities including Florida Power & Light, Pacific Gas & Electric, Tennessee Valley Authority, to RFP’s by an international restaurant chain for the San Francisco International Airport, and a website trying to make it easy for college students to afford textbooks.
Director, global licensing & strategic planning | friendfinder networks, inc. | 2004-2016
Responsible for strategic planning as well as execution. Created a worldwide licensing program and built the largest international chain of clubs in the world (operating in the most countries). Involved in all aspects from site selection, public policy, political, legal and financial to design, operations, management and marketing.
Principal | stoller & associates, inc. | 1986-2004
Stoller & Associates provided services to a wide range of clients, from small to large and from start-up to Fortune 500’s in publishing, real estate and business development. Clients included PriceWaterhouseCoopers, Western Publishing, International Bay Clubs, MJP Club Management and Beverly Hills Talent Management, Inc. (Firm was discontinued upon the passing of Jeff’s brother, another principal with the firm.)
Owner | Stoller publishing, inc. | 1983-1986
Stoller Publishing, Inc., developed and marketed products for The Rolling Stones, Warner Bros., Playboy and others. Having created an approach that changed the way licensors deal with licensees, Stoller Publishing was able to develop relationships unheard of for a start-up business. Jeff was also indirectly responsible for branded retail stores such as Warner and, later, Disney by initiating the idea of presenting branded products from different producers in a unified display to wholesalers at trade shows while working with Warner Bros.
Adjunct professor of finance and business economics | university of southern CALIFORNIA SCHOOL of business | 1979-1982
Taught real estate finance in the graduate school of business and business law in the undergraduate school of business. Selected as one of the top 20 professors in the school of business.
Tax associate | kpmg us LLP | 1978 -1979
Lecturer | university of southern california school of LAW | 1977
Created and taught an accounting course in the law school.
OTHER
Featured speaker at the Licensing Industry Manufacturers Association Expo. A speaker on such panels as the South Florida Film and Television Industry Roundtable, the Business Finance Conference sponsored by the Greater Miami Chamber of Commerce.
Author of “You Want To Be An Entrepreneur,” available online and on Amazon and numerous articles in publications including Total Brand, Daily Business Review, Inventors’ Digest and A Roadmap to Financing Your Business.
Received Platinum Achievement Award for helping bring business back to the French Quarter in New Orleans after Hurricane Katrina.
Named “Innovator of the Year” in the nightclub industry for creating a branding program that took a famous but under-used brand into a new worldwide category.
Languages: English (native), Spanish (functional)